Matthew Magsaysay

CHA-CHING New work for Venmo is here 💸

Sure, Venmo is how you can pay your friends back. But it’s also how you can pay your favorite local business…and get cashback for doing it . It’s how you don’t have to sweat the dinner bill math with your friends . It’s even your paycheck hitting the bank two days early.

it’s everything you need your money to be — And with this campaign we aimed to feature Venmo as a seamless part of your everyday life. We approached the visuals in kind, by creating a smooth panning camera movement with seamless transitions as we watched the flow of transactions unfold. We paired each spot with its own ear-worm inducing licensed track and a custom music track written by renowned artist Masego for the Anthem 60.

Take a journey through six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations.

Creative Arts Emmy Nominee for Most Outstanding Commercial 

The One Show - Automobile Advertising of the Year Award

Cannes Lions - Gold, Silver, Bronze

CLIO Awards - Gold, Silver

D&AD Awards - Graphite

Permanent Collection - The Museum of Modern Art

Permanent Collection - The Louvre’s Museum of Advertising

ANDY Awards - Gold

ADDY Awards - Best in Show

Continuing the NFL’s “It Takes All of Us” campaign, Pittsburgh Steelers Cameron Heyward, San Francisco 49ers George Kittle and Pro Football Hall of Famer Tony Gonzalez share kids’ stories of bullying in “Tackle Bullying”.

The second spot “Mental Game” features the New York Jets’ Solomon Thomas and New York Giants’ Saquon Barkley sharing real stories of students’ mental health struggles. Steve Young, Super Bowl champion and Pro Football Hall of Famer, shows off the Character Playbook, a digital course funded by the NFL Foundation in partnership with Everfi that helps provide students with tools to be stronger and more resilient when it comes to their mental wellness.

Both spots aired during the 2024 Super Bowl match between the 49ers and Chiefs.

These are 3 of my favorite spots highlighting the power of AI with Microsoft’s Bing AI search engine. We wanted to show off the “power of the prompt” in this showcase of spots.

We produced TWELVE of these :15s in two weeks from conception to delivery which was a mighty feat in itself.

We continued to work with Microsoft client at the speed of AI as they morphed the Bing brand into what is now known as “Copilot” .

We teamed up uber talented director Rohan Blair-Mangat, world renowned choreographer Ryan Heffington and the music of J Balvin to create this visually striking world of dance and energy particles for the launch of the new AirPods Pro model.

This was series of workplace comedy spots, molded in the vein of sitcoms such as “The Office” and “Superstore.” The campaign, titled “Everything your business needs. Almost,” comprises five short videos that place in different work settings such as a restaurant and supermarket, which all use Square’s digital payment software.

Emmy-nominated filmmaker Dime Davis directed the spots. She drew from her experience directing comedy shows like “Abbott Elementary,” which is also a workplace sitcom, and “A Black Lady Sketch Show.”

Over the past few years I have been fortunate enough to produce some great work for Honda. The work has won various awards but in particular, “Paper” being nominated for an Emmy in the “Outstanding Commercial” category was one of the highlights of my career. The work showcases Honda’s lean towards finding the humanity in engineering, paired with the brand's sense of smart humor and charm. Below is a sizzle reel comprised of some of my favorite projects I have produced in the past.

Producing projects for Gatorade gave me a chance to shoot with world class athletes around the country. I produced this work during my time at TBWA/Chiat/Day where we were tasked with refreshing the brand and bringing it into the present with a focus on their new “Prime, Perform, Recover” line of products. This reel features a variety of work I produced during my time working on the brand.

Nearly 20 years ago, RPA created the iconic “Too Much Good Stuff” campaign for ampm convenience stores.

We needed a campaign that updated “Too Much Good Stuff” and ampm for a younger audience and brought to life the idea of cravings in a differentiating way. Some say Toomgis fell to Earth from snack heaven. Others believe he was created as part of a delicious science experiment gone horribly right. What we do know is that Toomgis is made up of "Too Much Good Stuff". He's a friendly, gentle giant comprised of hundreds of different food and drink items !

Working with authentic Dublin-based businesses during Ireland’s strict lockdown was no small feat for the Square production team. This was Square’s first new country launch in over four years—and the first country launch ever with their full ecosystem of tools which meant crafting a successful campaign was crucial to entering the European market place. Navigating local restrictions, multiple time zones, and producing everything remotely meant tight collaboration and precise execution in all aspects. The film is a tribute to the hard work and long days the team put in.

Tasked with garnering excitement as the PGA season was about to restart , RPA developed a campaign featuring longtime Farmers Insurance brand ambassador Rickie Fowler preparing to return to the course under very different circumstances— with social distancing guidelines and without cheering fans. To pull it off, Rickie was sent recording equipment and detailed storyboards in order to film himself at his home in South Florida. With scripts approved just 2 days before the shoot, and with no formal production company to work through, this project became a fast-moving, intense but ultimately rewarding one. The result is a series of fun and lighthearted TV and social spots announcing that golf is “back-ish”.

Working with the uber-talented documentarian , Lauren Greenfield ; we told the stories of mothers, their children and the power of sports that brings them all together. My favorite of the films we produced features Yolanda and her two sons which is featured below. We also produced a series of films featuring the mother’s of current famous athletes and how sports brought them together growing up. Below is the film featuring NBA star, Kevin Durant’s mother Wanda Pratt.

Dedicated to our great pups Charlie, Ziggy and Koa